My Book: How to Plan, Produce & Distribute Your Independent Film

As you may know, I’ve been in and around the home entertainment business for 20 years. I’ve seen the industry change a lot in that time.

Over the years, many people have asked me: How can I get my film on the shelves of Walmart?

Well, I’ve finally taken my knowledge and assembled it into book form.

I’m excited to announce that my book How to Plan, Produce & Distribute Your Independent Film is now available on Amazon.

Before I get too far I have to credit my co-author Eric Sherman. Eric is a writer, producer and film consultant with years of experience in the entertainment industry. He’s also the author of numerous other books about the film industry.

What Eric and I tried to do in this book is provide a practical guide for filmmakers who want to get their films distributed. This book comes at the film industry in a bit of a unique way: from the end first. If your end goal is to get your film into stores and onto streaming services, this book will be of interest to you.

This book probably isn’t for people who want to make the next Avengers. But if you are interested in making a smaller movie and devising a distribution strategy for it, you may want to take a look.

We cover the history of the home entertainment business from the advent of VHS up to the present day where streaming and downloads are on the rise.

We’ve also got some great interviews with major players in the industry including people from Netflix and some of the studios.

And, yes…there’s even a chapter called “So You Want Your Movie in Walmart?”

There is also a handy resource for filmmakers that includes contracts and other documents to use as templates as you embark on getting your film distributed.

All in all, it’s a handy, helpful, easy-to-read book that I think a lot of aspiring filmmakers will find interesting.

You can read the first pages of the book for free on Amazon …so please take a look!

I’d love to hear any thoughts or feedback on the book. Drop me a line at